I BELIEVE CULTURE AND TOURISM BUSINESS SUMMIT 2025 THEME: AFRICA’S CREATIVE AND TOURISM INDUSTRIES: PATHWAYS TO GLOBAL COMPETITIVENESS
The I Believe Culture and Tourism Business Summit is a premier platform uniting stakeholders, innovators, policymakers, investors, creatives, and community leaders to explore the economic power of culture and tourism in Africa.

This year’s theme focuses on positioning Africa’s creative and tourism sectors as key drivers of economic transformation, global competitiveness, and sustainable development. The summit is part of the Abuja I Believe Carnival 2025, a nationally endorsed celebration of culture, innovation, and unity.
Why Attend?
Engage with Leaders
Learn from Experts
Showcase Your Brand
Access Partnership Opportunities
Contribute to Sustainable Growth
Who Should Participate?
- Tourism boards, travel agencies, hoteliers
- Cultural institutions and creative entrepreneurs
- Development agencies and investors
- Policy and decision-makers
- SMEs, startups, and artisans
- Tech and innovation hubs
- Students, researchers, and media
Opportunities for Partners, Sponsors & Exhibitors
As a Partner or Sponsor, you enjoy:
Premium visibility across all summit and carnival platforms
On-stage recognition and speaking slots
Branding on summit materials, media spots, and press conferences
Dedicated networking opportunities with VIPs and delegates
Inclusion in summit communiqués, video features, and reports
As an Exhibitor, you receive:
A well-positioned booth at the Summit and Carnival Village
Feature in the official Summit & Carnival Magazine
Access to summit sessions and B2B networking areas
Digital and social media spotlights

REACH US Get Direction to the Event Hall
Abuja Continental Hotel, Abuja, Nigeria
1 Ladi Kwali Street, Wuse Zone 4,
P.M. B 143, Abuja 900001,
F.C. T Nigeria